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Countdown to Launch

January 20th, 2010 Thomas Goetz

Just a quick post to acknowlege a few changes here. First, we’ve redesigned the website for www.thedecisiontree.com. Based on recommendation from Wired’s Nick Thompson, I hooked up with Jefferson Rabb, a brilliant designer and thinker (& musician!) to retool the blog.

Jeff also gave life to something I’d been thinking about but couldn’t, on my own, have ever created: The Decision Tree widget, which lets you build your own Decision Tree for a variety of health concerns. The widget is a great way to give people an idea of what the Decision Tree trope actually means, to put the idea to work. Jeff has done a superb job turning this whim into reality, and I’m eager to hear what people make of it. It’s also an experiment in – possibly – viral media. The widget is sharable, and you can embed it on Facebook or your own site (click the little icons or the “EMBED CODE” line at the bottom). Please feel free to play with it, pass it around, and let me know what comes of it.

Next, there’s an adaptation of the book in the new February issue of Wired. You can see it here online, but it even works better in the print magazine.

Last, I’ve put up an excerpt of the book – which is now less than a month from official release – here on the site. It’s chapter 1, and it gives a good peek at the style and ambition of the book, which (I hope) offers a synthesis of public health research, technology trends, and reporting.

OK – that’s all for now. Next word here will be about science & healthcare, not book marketing.

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